Email is the most direct and highest ROI marketing channel online. The average email marketing return on investment is $36 for every $1 spent. Specific niche markets have an email ROI as high as $53 to $1, which makes email the most profitable way to promote your products and services.
Email Strategy and Calendar
Craft a strategic plan and calendar for your email campaigns to ensure timely and relevant communication.
Triggered Automation
Set up automated email sequences triggered by specific actions to deliver personalized messages.
Strategic Segmentation
Divide your audience into specific segments based on demographics and behavior to deliver targeted messages.
Deliverability Support
Ensure your emails reach your audience’s inbox with effective deliverability strategies.
Newsletters
Deliver engaging and informative newsletters to keep your audience updated on your latest offerings.
Optimization and A/B Testing
Continuously improve your email campaigns through testing and optimization to maximize effectiveness.
Promotional Emails
Create compelling emails to showcase your products or services and drive conversions.
Ideal Prospect Research
Before pressing send, we first look closely at WHO you are trying to attract. We determine the benefits they want, the pain points they struggle with, and the hot buttons they respond to. We also look at relevant competitor offers to see what is working in the market now.
Crafting the Message
Our email copywriting experts determine the most compelling topic for each email they write. From subject line to CTA, each email message is crafted to get prospects to open, read, and click through to your website, landing page, or cart page.
Editing and Rewriting
After the initial email is written, the message is put through an editing process to ensure clarity, message-to-market-match, and responsiveness. Only then is the email sent to the design team.
Designing the Email
Our in-house team of award-winning designers make the raw email copy look stunning — adding visual elements that get attention and pique curiosity — while maintaining the email’s sales power.
Testing the Email Creative
An initial test is run with multiple subject lines and copy creative to see what catches the market. Losing emails are dropped. Winning emails are rolled out per the client’s budget.